What is E-commerce Business Intelligence?
E-commerce business intelligence (BI) tools help you collect, organize, and analyze data from different sources to gain insights into your business performance and customer behavior. These tools allow you to access real-time data from multiple sources in one place, making it easier to analyze complex information and make better-informed business decisions.
Tableau: Data Visualization and Analytics
Tableau is a great option for making the most out of your data. With its interactive visualizations and in-depth analytics, it allows you to see trends over time, spot outliers, and identify patterns in your data. Tableau also enables you to create custom views and dashboards that are tailored to your company’s needs.
Microsoft Power BI: Analyze and Share Insights
Microsoft Power BI lets you analyze data from multiple sources to get deeper insights into your customer and sales trends. With it, you can easily filter out any extraneous data so you can focus on the most relevant aspects of a report. Plus, it makes sharing those insights simple with easy-to-understand visuals and dashboards.
Oracle BI Publisher: Create and Manage Reports
Oracle BI Publisher is one of the top e-commerce business intelligence tools in 2023. It helps you create and manage reports quickly and easily, and it also offers a range of pre-built report templates that will let you get up and running quickly. With powerful automation features and the ability to query multiple databases from a single report, creating and managing reports is easy, even for new users.
Here are some of the great features offered by Oracle BI Publisher:
- Easy-to-use user interface that lets you quickly create reports
- Ability to design custom layouts for different types of data
- Automated scheduling makes it simple to send reports out at scheduled intervals
- Ability to query multiple databases from a single report
- Simple integration with other Oracle applications like EBS, JDE, and PeopleSoft
- A range of powerful report formatting options, including charts and graphs
Looker: Transform Your Business With AI-driven Insights
Looker is an advanced business intelligence tool with an intuitive, user-friendly interface that enables users to unlock valuable insights from their data and make decisions with confidence. Its AI-driven capabilities provide predictive analytics and real-time notifications about customer behavior trends, changes in the marketplace, and much more, allowing users to make data-driven decisions quickly and accurately.
Klipfolio: Build Custom Dashboards and Reports
Klipfolio is a cloud-based business intelligence tool that is designed to help e-commerce businesses build custom dashboards and reports. With Klipfolio, you can track your key performance indicators (KPIs) and metrics in real time, giving you the information you need to make data-driven decisions. Klipfolio offers over 100 pre-built data connectors, making it easy to connect to your data sources and start building your custom dashboards.
Domo: A Comprehensive BI Solution for E-commerce
Domo is a cloud-based BI platform that offers a comprehensive set of features and capabilities for e-commerce businesses. With Domo, you can collect data from all of your sources and bring it into one place, making it easy to analyze and act on. You can build custom dashboards, reports, and visualizations and share them with your team in real time.
Domo specifically helps you:
- Organize and store data securely in the cloud
- Create live dashboards that help you see what’s happening at any point in time
- Automate powerful reports with detailed visualizations that help you make sense of it all
- Collaborate across departments easily to ensure everyone is on the same page
Conclusion
To sum it all up, e-commerce business intelligence tools are essential to driving success in 2023. They help you collect, organize, and analyze data from multiple sources to gain insights into your business performance and customer behavior. The top six e-commerce business intelligence tools for 2023 are Tableau, Microsoft Power BI, Oracle BI Publisher, Looker, Klipfolio, and Domo. These tools offer powerful analytics, from data visualization to forecasting demand and tracking customer behavior, to help you make better decisions in real time.
If you need help, remember that at Awesome Analytics, we believe in the power of data visualization, and we want to help you harness it. That's why we offer training and services to help you get the most out of Power BI. Whether you're a beginner or an experienced user, we have the expertise and knowledge to help you turn your data into a work of art. So, if you need help visualizing your data, don't hesitate to reach out to us. We'd love to help you turn your data into something meaningful and beautiful.
