You see, as a business owner or marketer, it's natural to want to convince customers to choose your product or service over the competition. But what if I told you that telling customers to choose you might actually be hurting your chances of making a sale? It might sound crazy, but hear me out.
Why telling customers to choose you can backfire
Let's start with a simple scenario. Imagine you're in the market for a new phone, and you're browsing different options online. You come across two websites, both offering similar products. Website A says, "Choose us! We're the best phone on the market!" Website B says, "Here are the benefits of our phone. You decide if it's right for you." Which website are you more likely to trust?
Most people would choose Website B. Why? Because Website B is treating them like an intelligent, capable adult who can make their own decisions. Website A, on the other hand, comes across as pushy and arrogant. When you tell customers to choose you, you're assuming they don't know what's best for themselves. And nobody likes being told what to do.
Now, copying the strategy of Website B will not give you a competitive advantage. They’re doing better than Website A, but we’ve to move even further.
In a world where there are a million options for everything, now it's not enough to just say how great you are. People have stopped caring about that. They care about what they're missing out on if they don't choose you. So, how do you make them care? Let's find out!
1. Don't Be Commanding, Be Convincing
People don't like being commanded, but they love being convinced. Instead of telling your customers to choose you, show them why they should choose you. Highlight your unique selling points, what sets you apart from the competition, and how your product/service can solve their problems. Use data, case studies, and customer testimonials to back up your claims.
For example, instead of saying "Choose our software because it's the best," say "Our software is designed with the latest technology to provide the most efficient and effective solution for your business needs. Don't settle for subpar software that won't help your business thrive."
2. Appeal to Emotions and Desires
People make decisions based on emotions and desires, not just logic. To make your message stick, you need to appeal to both. Think about what your customers really want and need. Are they looking for convenience, luxury, reliability, affordability, or something else? Whatever it is, make sure your message speaks directly to their desires.
For example, instead of saying "Choose our website development service because it's affordable," say "Get a professional website that represents your brand without breaking the bank. Our website development service offers premium designs and features at an affordable price, so you can attract more customers online."
3. Highlight the Consequences of Not Choosing You
People are more likely to take action when they know what they stand to lose. Highlight the consequences of not choosing your product/service. Will they miss out on a better experience? Will they waste time and money on an inferior product? Whatever it is, make sure your customers know what they're missing out on if they don't choose you.
For example, instead of saying "Choose our cybersecurity software because it's the most secure," say "Protect your business from cyber threats and potential breaches with our advanced cybersecurity software. Don't risk the consequences of not having the best security measures in place for your sensitive data and operations."
In conclusion, your message should do more than just tell people to choose you. It should inspire action, evoke emotions, and make people want to be a part of your story. By appealing to their emotions and desires, highlighting the consequences of not choosing you, and showing them why they should choose you, you'll win not only their business but also their hearts and minds.